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Hi, I'm Frederika Baxter
I hope you will enjoy this course!

In this engaging conversation, Frederika Baxter, founder of Setup for Success, discusses the critical role of language in business communication.

She emphasizes the importance of confidence, clarity, and adapting language to different audiences.

Frederika shares insights on common mistakes made by second language speakers, the significance of first impressions, and practical tips for improving communication skills, especially in professional settings.

The discussion also highlights the need for teaching not just language skills but also the confidence to use them effectively.

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Instructor Frederika Baxter

The gap between potential and performance in the workplace almost always comes down to language and confidence. After 25 years working at that intersection, I know it when I see it and I know how to close it. Through Setup for Success, I work with organisations whose people have the skills but not yet the confidence to use them. My focus is professional English, work readiness, and the communication skills that determine how someone shows up, handles pressure, and represents a brand in the moments that matter. I work across three worlds. In the BPO sector, through ClearTalk Solutions, I deliver language and communication training built specifically for contact centre performance, grounded in the CALM and CLEAR frameworks. In hospitality and tourism, I work with learners and interns in guest-facing roles who need more than technical training. They need the language confidence to represent your brand the moment a guest speaks to them. In corporate, NPO, and TVET environments, I offer work readiness and professional communication programmes tailored to the people in the room, not off-the-shelf content. My approach is always facilitative, always human, and always built around the specific people and context in front of me. That is what 25 years of real coaching experience looks like in practice. If communication is a pressure point in your organisation, let us talk.

Improve your life by learning new skills

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